SBS Belgium is making a bold evolution from a traditional TV station to a full-fledged entertainment company. Entertainment is no longer created solely for a specific channel but tailored to the experiences of Flemish audiences. Whether viewers watch TV, stream content, or engage in live events, the focus is on offering a seamless and enriching entertainment journey for the conscious consumer.

Play Zuid, the new entertainment hub at Zuidpark in Antwerp, embodies this forward-thinking strategy. It’s a vibrant venue where fans and creators come together, offering space for live entertainment and immersive experiences. I had the privilege of contributing to this project by crafting the brand promise, project manifesto, and stakeholder storytelling for this extraordinary space.

On January 20th, we hosted a milestone event for SBS Belgium at Play Zuid. The event showcased the Play schedule and content for 2023 to an exclusive audience of influencers, stakeholders, and commercial clients. A significant highlight was the unveiling of SBS Belgium’s new name: Play Media. This momentous occasion also marked the official opening of Play Zuid, positioning it as a central hub for entertainment innovation and connection in Antwerp.

Want to discover Play Zuid? Check the calender and info on playzuid.be

Official Opening Event (January 2023)